Privacy Policy

Effective date: 29.01.2026

This Privacy Policy explains how virtual-valley.com, operated under the brand Matchbook (“we”, “us”, or “our”), collects, uses, stores, and protects the personal data of users who visit or use our online casino services. By continuing to browse or use this website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

1. Types of Data Collected

We may collect various types of personal data from you when you register, use our services, or interact with our website. The information we collect includes, but is not limited to:

Personal identification details such as name, date of birth, and address
Contact information including email address and telephone number
Financial and payment information such as credit card details and transaction history
Account credentials including username and password
Technical data such as IP address, browser type, device information, and usage data
Any other information you voluntarily provide to us

2. Purposes of Processing

We process your personal data for a number of lawful purposes in connection with the operation of our online casino services. These purposes include:

Creating and managing your user account
Processing transactions, deposits, and withdrawals
Verifying your identity and age in compliance with legal obligations
Providing customer support and responding to enquiries
Detecting and preventing fraud, money laundering, and other illegal activities
Complying with regulatory and legal requirements applicable in Ireland
Improving our website and services through analysis and research
Sending you promotional materials and updates, where you have consented

3. Disclosure and Sharing with Third Parties

We may share your personal data with selected third parties in order to provide our services and fulfil our legal obligations. These third parties may include:

Payment processors and financial institutions for transaction processing
Identity verification and fraud prevention service providers
Regulatory authorities and law enforcement agencies when required by law
Third-party service providers who assist in operating our website and delivering services
Professional advisers such as lawyers, auditors, and consultants
Business partners and affiliates within our corporate group

We ensure that all third parties are bound by confidentiality obligations and process your data in accordance with applicable data protection laws.

4. Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site usage, and deliver personalised content. Cookies are small text files stored on your device when you visit our website. The types of cookies we use include:

Essential cookies that are necessary for the website to function properly
Analytical cookies that help us understand how visitors use our site
Functional cookies that remember your preferences and settings
Advertising cookies that deliver relevant marketing content

You may manage or disable cookies through your browser settings, although this may affect the functionality of certain features on our website.

5. Security Measures

We take the security of your personal data very seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse, alteration, or destruction. These measures include:

Encryption of sensitive data during transmission and storage
Secure servers protected by firewalls and access controls
Regular security audits and vulnerability assessments
Employee training on data protection and confidentiality obligations
Restricted access to personal data on a need-to-know basis

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Retention Period

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. The retention period depends on the type of data and the purpose for which it is processed. Generally:

Account information is retained for the duration of your active account and for a period thereafter as required by regulatory obligations
Transaction records are retained in accordance with financial and anti-money laundering legislation
Marketing data is retained until you withdraw your consent or request deletion
Technical and usage data may be retained in anonymised form for analytical purposes

Once the retention period expires, we will securely delete or anonymise your personal data.

7. User Rights Regarding Personal Data

Under applicable data protection laws, including the General Data Protection Regulation (GDPR) and Irish data protection legislation, you have certain rights in relation to your personal data:

The right to access your personal data and obtain information about how it is processed
The right to rectify inaccurate or incomplete personal data
The right to request the erasure of your personal data in certain circumstances
The right to restrict or object to the processing of your personal data
The right to data portability, allowing you to receive your data in a structured format
The right to withdraw consent at any time where processing is based on consent
The right to lodge a complaint with the Data Protection Commission in Ireland

To exercise any of these rights, please contact us using the details provided in section 10 below.

8. Links to Other Websites

Our website may contain links to third-party websites, services, or resources that are not operated or controlled by us. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices or content of external websites. When you access third-party websites through links on our site, we encourage you to read their privacy policies and terms of use carefully before providing any personal information. We do not endorse or assume any responsibility for third-party sites or their data handling practices.

9. Updates to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes to this Privacy Policy, we will notify you by updating the effective date at the top of this page and, where appropriate, by posting a notice on our website or sending you an email notification. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data. Your continued use of our website following any updates constitutes your acceptance of the revised Privacy Policy.

10. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us using the details below:

Email: [email protected]

Site web: virtual-valley.com